What is the Ilac Fash Dash?


Ilac Fash Dash

At 2.30pm on Saturday 8th September 2012 four lucky Fash Dash finalists, with the help of a personal stylist, will get to dash around the Ilac and choose a dream outfit up to €200 in total value. You will have exactly one hour to complete the dash.

At 3.30pm the four finalists assemble again at the stage area in the Ilac and our fashion judges will select the overall winner who will win the top prize of €1,000 in clothing vouchers from River Island, Debenhams, Dunnes and other Ilac stores, a model photoshoot and automatic into the Real Beauty Modelling Competition.



What’s the Real Beauty Modelling competition?

This is an online competition designed to show that real women, with varied, healthy, and naturally beautiful body-shapes are able to model fashions as successfully as models currently used in the industry. Entry into the Real Beauty Modelling competition gives you the chance to win a free professional modelling portfolio, a modelling contract, and to be part of a TV documentary show.

How do I enter the Fash Dash?

Simply click on the link below and register on the Real Beauty Modelling site. You’ll be automatically entered into the Ilac Fash Dash. Closing date for all entries is 3pm on Friday 7th September.

On Friday 7th September between 6pm and 7pm 25 lucky girls will receive phone calls telling them they’ve been shortlisted for the Ilac Fash Dash. All shortlisted girls will assemble the following day, Saturday 8th September, at 2pm in the Ilac Centre looking their fabulous best, preferably wearing an outfit they bought in an Ilac store, where our Judges Rosemary MacCabe of the Irish Times Fashion Journalist and Michael O’Brien, Managing Director of Real Beauty Modelling will select  four finalists to take part in the Fash Dash. The remaining 21 finalists will each receive a lovely consolation prize.


Enter Now!





The competition is open to all females of 18 years of age or over residing in the Republic of Ireland except employees or agents of the applicants. Proof of age will be required. Click here for full Terms and Conditions to the Ilac Fash Dash competition.


Photo Gift Shop


Professional photographs for this competition from only €10

Enquire at the kiosk in Central Mall, Ilac Centre for details



Dublin Fashion Festival